One of my jobs as an intern is to keep the team I work with here and in New York updated on things specific to ESPN as a company and in the Digital Sales/Advertising industries. To do so, I will be pulling information from articles on various online publications to come up with what I call the EAS AAM Weekly Newsletter! Below is a copy of last weeks letter, which I sent out on Friday. I will post these weekly!
Weekly EAS AAM Newsletter
ESPN a WC Mobile Success
The airing of the WC on ESPN Mobile TV channel is MobiTV’s highest performing live event to date. As of last Friday, 88 million minutes of live WC action had been viewed on mobile screens across America.
http://moconews.net/article/419-world-cup-goes-digital-only-for-some/
Official Sponsors Trump “Ambushers” After Start of World Cup
Study from the Neilson Company shows that brands like Nike and Carlsberg (not official WC sponsors), labeled as “Ambushers,” got the most online buzz around their brand before the start of WC action. However, 2 weeks in, Adidas and Hyundai (official sponsors) have now moved up in ranks thanks to exposure during the live streaming of the matches. Adidas now holds number one spot for most online buzz. http://adage.com/digital/article?article_id=144773
Foursquare and CNN, Unsuccessful WC Partnership
Foursquare partnered with CNN to encourage fans to “check-in” with their mobile devices to win special badges, like “South Africa Explorer” for people traveling to the WC or “Super Fan” for those attending games. It was a flop. For the tens of thousands of fans in attendance, the Elkah Stadium in Johannesburg only got 241 check-ins.
ESPN and ACC Reach 12-Year Agreement
ESPN gains exclusive rights to every conference-controlled football/men’s basketball/women’s basketball/Olympic sports games and conference championships. Both parties are very excited about the deal.
Google Dominates Smartphone Platforms
All major smartphone platforms lost share to Google Android in recent 3 month period. From Feb 2010 to May 2010, while Apple and Microsoft lost 1-2 percent of marketshare, Google gained 4.
http://moconews.net/article/419-android-gains-marketshare-while-all-others-lose-it/
World Cup Final this Sunday!
Shout out to Alex Pepperl, who is still in the running to win the team jersey if Netherlands takes it.
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